So… you’ve got questions

Do people still use gifs?

Despite the gif format being older than most millennials it’s still a go to in digital social interactions - if your chat platform doesn’t have a gif integration built in you’re cutting off a large portion of your audience’s language skills; it’s like trying to use a keyboard that’s missing a letter - it’s doable but it’s stilted, slow and limits your voice.

And despite its age it’s still evolving - the rise of stickers has allowed gifs to flourish even further in the age of social media.

What’s the difference between a gif and a sticker?

Tbh they’re actually the same thing. When we say sticker we mean a gif with a transparent background. That means that you can paste one on top of a photograph and voila! you’ve got a video. And you can combine them with video to ensure the branding is consistent across. A gif is just a short looping animation or video (and the word gif is actually just the file format - a compressed image file).

What makes a good gif?

Overall it’s about them being short (under 4 seconds), not overly complicated (to give them some shareability), and having a bit of movement and fun to them. Text works well, as does iconography, and then being something that works across a few different contexts- think of the last gif you sent; what were you searching for and what did you end up sending? There’ll be an interesting gap between those two points and that short, fun and broad appeal is what we’re going for.

Where do you share them from?

For maximum shareability we set you up with. GIPHY channel - GIPHY is the gif search engine most every present on the internet; from Teams to text messages.

We’ll also provide you with a set of gifs that you can to save to your camera roll for embedding in social posts on any platform - a quick and easy way to brand your content, categorise your posts, or create consistency across your variety. And we can help you set them all up in Canva, the Adobe suite, or wherever else you’re creating content.

Aren’t gifs shitty quality?

They certainly can be, but it’s not the default. A gif is just a compressed image file that shares like an image but is viewed like a video (and they loop forever). If you know how to build them properly you can maximise quality while still getting a really malleable file that you can use in so many places.

How can gifs benefit our brand?

Imagine not having to start from scratch every time you need social content. Imagine being able to be reactive. Being able to take a photo, brand it with your own content, and then share it all within a social platform means you can move at the speed you need to (especially if you’re a small business who won’t win the SEO race against content farms).

But it’s not just ease of creation; imagine you could empower your audience to share for you too. When they want to sing the praises of your brand across social media they could use one of your stickers - your assets and their voice makes for a branded message with a reach you couldn’t get yourself.

What kind of gifs can you make?

Honestly, it’s pretty much unlimited. What we specialise in is beautiful loops in either handdrawn frame by frame style or digital animation. Animating logos or text is totally our wheelhouse as is taking assets you’ve already got and making them move a little (or a lot). 

We can do video too but, truth be told, we’d rather integrate video you’ve already got than go film. If you’ve got video we can make make it loop real slick or animate on top of it and make it look rad.